North American and
Their Family of Products
Who was the client?
North American Corporation manages business, distribution, and marketing systems for clients needing logistic and strategic help. Their approach is what has set them apart, and they have business centers around commercial products, packaging systems, and graphic solutions.
What was the project?
However, they did not have a clearly defined way of communicated their approach, their business centers, or the problems they were best suited to mitigate. Communicating what would come to be called the Nvision process, multiple sub-brands,
and complex conceptual supply chains was
the challenge.
What was my role?
I was involved as brands were developed, a family of websites was designed, and animated conceptual models were built. My primary role involved establishing how North American communicated what it does which also eventually involved a custom made CRM tool and an online product catalog. In the end, I also was part of the team that designed and developed the collateral that would houses the Nvision, Storevision, Brandvision, and Printvision brands.